Jan 6, 2012

Today, the Department of Tourism finally launched a brand new theme for Philippine Tourism - fun.  You've seen the hype on Twitter and the brand new website.  Also, this campaign is supposed to be fueled by social media like it's a new thing - I don't know what is the fuss about that but on that note you have probably noticed that I am not all out in this campaign.

Tourism Campaign For International Use

Sure thing, it is more fun and even better than the last failed attempt of "Pilipinas Kay Ganda" yet still if we were to be on par with other countries, they should have beefed up "WOW Philippines" instead.

Tourism Campaign For Domestic Use

There's a lot of problems and probable misconceptions with the slogan.  It is a bit juvenile in nature, it's too wordy and a there's already a buzz circling around the web that it is also a rip off of an Swtizerland Tourism Ad.  A rip off or not, there's pretty much a lot of words in the English language that they could come up with but they stuck with an eight-syllable wordy slogan.  I would have probably pushed further to "It's supercalifragilisticexpialidocious in the Philippines!"  The "banig" or handwoven mat on the right on each of the two versions might be a genius idea but I was wondering if people could actually see that it's a map of the Philippines interwoven in pixels?  How much more, if they can perceive it is a handwoven mat?

My Version of WOW Philippines

I am sticking to "WOW Philippines" until the come up with something.  "WOW Philippines" is simple, catchy and still describes both the people and the nation in two words.  Less is more.  I still don't know why do we always change our tourism campaign slogan every now and then.  Why can't we just stick to one and improve on it every year?

I know the "It's More Fun in the Phillippines" campaign is widely accepted but this is me weighing things objectively.  So before you whine about me whining, are you comparing both campaigns in an objective sense?  Or did you just hopped in into all the hype and the drama?

"It's More Fun in the Philippines" is a good campaign, "WOW Philippines" was better, hands down.


i don't like the logo. it doesn't look fun at all.

by Robx Bautista on January 8, 2012 at 8:06 AM. #

I concur.  I wonder how much they spent on #ItsMoreFunInThePhilippines and just settled for Harabara.  They could have at least used a premium font.

by Earl on January 8, 2012 at 12:28 PM. #

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