Epipheo

An epipheo is a video that creates a sharable epiphany. In this sense an ephiphany means, "a sudden, intuitive perception of or insight into the reality or essential meaning of something, usually initiated by some simple, homely, or commonplace occurrence or experience".

Unsmart

Unsmart
(adj) Slang for stupid - Urban Dictionary

Kevin Durant for Smartbro

What's wrong with this picture?

Just because Kevin Durant endorses your product doesn't mean it changes the whole experience.  I guess that's the trend of advertising nowadays - lying.  They'll just pretty much get some celebrity or a popular dude to endorse their stinking product and wallah!  I don't know about you but I'm quite sick of seeing advertisements like these.  Instead of getting creative, improving your service they do this and still maintain crappy the same quality of service.

I do not even begin to imagine what is the connection of KD and SmartBro.  If you do know, fill me in.  Oh, probably because KD is the #1 scorer and if we try to get him to endorse us we'll magically become #1 too!  If you do know, please do fill in the gap.